I originally posted this elsewhere, on October 2011...

Well, it's October 7th, the day when "Johnny English Reborn" starts showing in cinemas in the UK. On one website I frequently visit, advertising for this is prevalent and conspicuous, and it encourages people to buy tickets online or, to put it in their own words, "click now to enroll".

I can see that that phrase is an advertising gimmick - everyone knows damn well it's not prompting people to "enroll" as a spy! But, as a translator, I do wonder how a non-native speaker of English would react, so to speak, to the phrase "click now to enroll". I imagine him/her ending up confused. You don't "enroll" or "enlist" in order to acquire tickets to see a film, although I suppose you can "register" tickets in this way. It does seem to me that he/she could end up with a skewed idea of what "enroll" means in the dictionary sense. I sympathise.